Having wires catch on trees, stick to our bodies from sweat, or cut out from getting wet got old fast. Music was there to push our potential, but having a long, loose wire connected to a device was holding us back. We wanted to feel as free as possible outdoors, and our goal became to create headphones that we could forget we were wearing. So, we decided it was up to us to create the first secure-fitting, sweat-proof wireless earbuds. While every headphone company was content making wired headphones, we released the first-ever athlete driven and designed wireless buds in 2006.
We made one pair of buds that cut the cord and we kept innovating from there. Working with professional runners helped us design a seamless fit that anyone could tailor to the shape of their ear and actually forget they were wearing them. We improved our sweat-proofing test to make sure our buds could survive high-intensity training, unexpected weather, and even an occasional load in the wash. And then we tackled sound.