NEWS:
In the Business of Fun, Business is BIG
By Lora Anthony, Executive Director, Posted on October 5, 2024
Last month, I attended the International Mountain Bike Association’s (IMBA) Lead Up Summit in Knoxville, TN. What I learned, aside from how genuinely nice people are in Knoxville, is that Mountain Trails Foundation, Park City and the State of Utah are models of extreme success in fostering access to outdoor recreation. Mingling through a conference hall full of government representatives, economic development people, lobbyists, professional fundraisers, trail builders and nonprofit leaders, I was assured that, in this great nation, the business of outdoor recreation is alive and well. In fact, it is a multi-billion dollar, yes, that’s billion with a B, industry.
According to the Utah Department of Natural Resources, Office of Outdoor Recreation, “Outdoor recreation creates $6.1 billion in value-added for Utah, accounts for 2.7% of Utah GDP and includes 66,736 jobs.” (Austin, 2022). After 31 years in business, thanks to consistent community support, MTF proudly continues its contribution to the industry as we exemplify our role in trail development and maintenance.
By the time we close the door on 2024, MTF will have spent nearly $1M in donor and grant funding on winter grooming, routine maintenance and new projects across the Wasatch Back. We have employed an 11-person professional trail crew, and just two office employees, including myself. That balance clearly illustrates MTF’s priorities and the efficiency with which we run this business. Boots in the dirt first and forever!
MTF’s annual report is in the works right now, and as it comes together, a narrative of success unfolds. For that, MTF’s staff, board and I are immensely grateful to you, our donors and partners, for the part you play in making this business a model of success. Stay tuned – there’s much more to come.
See you out there. . .
